My design process: The Double Diamond model

The main idea of the Double Diamond model in UX is to guide designers through a structured approach to problem-solving by emphasizing two key phases: exploring the problem broadly (divergent thinking) and then narrowing down to a focused solution (convergent thinking). This model encourages teams to deeply understand user needs before defining the problem and to ideate widely before committing to a final design, resulting in more effective and user-centered outcomes.

This is the methodology I choose. I use it to structure my design process in a clear and effective way. It divides the work into four stages: Discover, Define, Develop, and Deliver.

Discovery

In this stage, my goal is to explore the problem in depth. I conduct research, interviews, and analysis to understand the users and the context. It’s about gathering as much information as possible.

Define

Then, I synthesize everything I discovered. At this stage, I focus on clearly defining the real problem that needs to be solved. It’s a key moment to filter the information and narrow down the focus.

Develop

Once I have a clear understanding of the problem, I move on to developing solutions. Here, I explore different ideas and approaches, creating prototypes and testing various alternatives to see which might work best.

Deliver

Finally, I refine and select the best solution. Through testing and iterations, I fine-tune the design until I have a final solution ready to be implemented.

This model helps me not only come up with a good solution but also ensure that I’m solving the right problem by balancing exploration and focus at every stage.